Petter NilssonDigital Product Designer


Hi, I’m Petter. I work at Tictail in Stockholm, where I'm the Product Design Lead. I do everything from strategy, research, wireframes, visual design, prototypes and user testing of digital products.

I also really enjoy coding. Helping developers get the final polish in place or creating advanced prototypes in tools like Framer. Lately I've been learning React to use it in side projects.

I've got a traditional graphic design education, and started out doing mostly branding work. However I soon transitioned into the digital space, picking up what’s been a hobby since my early teens, creating digital products.


At Tictail (current) —> I joined Tictail in early 2014, back when the company was very small. The first project I worked with was rethinking the Checkout from scratch. I then moved on to work on the brand owner side of Tictail, designing the ability to start an online shop from your phone, something that we became the first app in the world to support. Next up was creating Talk, a messaging platform for connecting Tictail’s customers and brand owners. Check out this article in Fast Company. Since the spring of 2016, I've been working on the marketplace. I've also been establishing and maintaing our design system.

At iZettle —> I started at iZettle as a digital art director, mainly focusing on the public website and other marketing efforts. But during my two years there, I transitioned into a product design role, focusing on designing the web dashboard.

At Identity Works —> My first proper job after finishing my graphic design studies was at Identity Works. It’s mainly a branding agency, but I joined their small digital department. Apart from designing numerous websites and apps, I also created the graphic identity for Swish, an app used by more than half of Swedens population for sending money between banks.

Various personal projects

One thing I really enjoy is hobby projects, usually in new areas of design, learning a bunch on the way. This is a collection of some of them.

Chromatic Sketch (Sketch plugin)
Single speed bike
Plywood chair
TabBarModule (Framer module)
PSD Validator (Validator for PSD files)
Marbled Prints (Poster)